Almost a month ago, this photo posted on Facebook by Kim Atienza went viral. It's a story about a child-beggar who went into Jollibee to buy spaghetti supposedly from his hard earned cash that day.
Here's the complete post:
"Kanina while having lunch sa Jollibee, may bata na pumasok at dumeretso sa counter. Clearly, isa itong pulubi. Pero ang nakakatuwa kasi eh TALAGANG ikakain nya yung nalimos nyang pera. Marami ang natingin sa kanya at obvious na natutuwa. Kahit ako at ang kasama ko ay tuwang tuwa na nakita namin. Omurder sya ng spaghetti with drinks at nagtable malapit saamin kaya nagawan ko syang kuhanan. Maya maya ay lumapit ang isang crew na may dala pang jolly hotdog.(Hindi lang kami sure kung kanino galing ang jolly hotdog) At pilit itinatanggi ng bata ang jolly hotdog, na hindi raw kanya iyon at hindi raw sya ang umorder noon... Hehehe
Kung makakasigurado lng talaga tayo na ang lahat ng batang nanlilimos ay ipangkakain nila ang nalilimos nilang pera, hinding hindi na ako mag aatubileng magbigay."
Photo and text by:Ms. Jenivie Mae Dangan
As of this writing, this post already has around 165,000 likes and also 25,000++ shares.
Now, if Jollibee (or its ad agency) hatched a plan for this to go viral, then it's an excellent "guerilla marketing" on their part.
If not, then it's an example of how simple and wonderful, everyday things can go viral - naturally.
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